AI Insights · Timothy · July 2022
Top 5 Hasbro Games on iOS in Ukraine: Q2 2022 Performance
Explore the performance of the top 5 Hasbro games on iOS in Ukraine during Q2 2022, including trends in weekly downloads, revenue, and active users.
During Q2 2022, the top 5 Hasbro games on iOS in Ukraine exhibited varied performance trends. Here’s a detailed breakdown of their metrics for weekly downloads, revenue, and active users.
My Little Pony Color By Magic from Budge Studios saw fluctuations in its weekly downloads, starting with approximately 1.2K in late March and experiencing a notable drop to around 277 in early May. Towards the end of the quarter, downloads picked up slightly, reaching 765 in late June. Revenue for the game remained relatively stable, peaking at $118 in early April and ending the quarter at $97. Active users showed a slight decline from 2K in late March to about 1.8K by the end of June.
Peppa Pig: Polly Parrot by Entertainment One experienced a peak in weekly downloads mid-April with 1.3K, but numbers gradually decreased to around 286 by the end of June. Active users followed a similar trend, starting at 827 in late March, peaking at 1.4K in mid-April, and then dropping to 554 by the end of the quarter.
Equestria Girls from Hasbro, Inc. showed an interesting pattern in weekly downloads, with a significant spike to 2.6K in mid-June, before settling at 293 by the end of the month. Active users also increased notably from 377 in late March to a peak of 2.3K in mid-June, before declining to 1.2K by the end of June.
MY LITTLE PONY: MAGIC PRINCESS by Gameloft maintained a steady performance in weekly downloads, consistently around 300-400, with a slight increase to 479 in mid-June. Weekly revenue showed a peak of $377 in late March and stabilized around $268 by the end of June. Active users remained relatively stable, starting at 3.2K in late March and ending at approximately 3.1K by the end of the quarter.
Lastly, My Little Pony Rainbow Runners from Budge Studios had a consistent download pattern, with numbers ranging from 213 to 498 throughout the quarter. Revenue showed minor fluctuations, peaking at $134 in late March and ending at $49 in the last week of June. Active users remained fairly stable, starting at 890 in late March and maintaining around 734 by the end of June.
These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends.